The Colors
———After the logo was finalized and rounds of moodboarding began, it became clear that color would play the most important role in allowing the Marley brand to tell a complete story. Following the advice of my creative director, I built a direction centered around two colorways acting in unison to cut through the blandness of other color schemes in the medical industry today. A cooler palette of blues and purples works alongside a warmer palette of pinks and reds to bring a new energy to hues commonly associated with going to the doctor.