SELECTED WORK

The Type

To avoid over-gentrifying a brand whose target audience was predominantly folks of older generations, finding typography became the fun challenge of pairing a font that engaged the youthfulness of the colors and icons with the sophisication of classic serif letterforms. To achieve this, I contrasted the chunkier, bolder letters of the Greycliff font family with the snappier, sleaker serif forms found in Reckless.

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