Marley Medical is an emerging tele-health practice that specializes in treating hypertension. They were looking for engaging, vibrant branding and strategy to stand out amongst the sameness of other medical brands. While working at HUb Strategy, the look-and-feel I developed for this project was chosen by the client. This enabled me to further develop other elements of the brand including color, icons, photographic style, typography, motion, and brand collateral.
I was brought onto the team at HUb rebranding Marley Medical just as they were wrapping up rounds of logo design and putting the final touches on the two brand marks. At this stage, there was already a vision of how I could help bring the logotype and monogram to life using animation and the icons already designed for this round. By substituting letters with icons in the logotype, the brand’s flagship mark takes on a new level of flexibility depending on the icon and brand messaging where it is used.